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TAG Heuer Swiss Watches

TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. The Tag Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an oscillating pinion still used by major watchmakers for mechanical chronographs.

In 2007 TAG Heuer won the iF product design award for its Monaco Calibre 360 LS Concept Chronograph. The award was given away by the International Forum Design Hannover GmbH, held in Hanover, Germany. The watch received the prestigious award in the Leisure/Lifestyle category. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries. From March 15 to August 2007, the watch could be admired at iF design exhibition. TAG Heuer received the iF product design award for the second time in two years. In 2006 another TAG Heuer watch, entitled Professional Golf Watch, won in the same Leisure/Lifestyle category. The design of the Professional Golf Watch was developed with Tiger Woods.

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